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Nestled within the vibrant neighborhoods of Glenmore Reservoir, our community represents a mosaic of life, where over 400 families have come together to share in the joy, challenges, and triumphs of everyday living. Here, every alleyway whispers stories of the past, and every door opens to the promise of a shared future.
A Tapestry Woven with History and Hope
Our community is a proud tapestry of generations, with 60% of our members being seniors who have spent decades building a life within these walls. These are our grandparents, our mentors, and our friends who have witnessed the evolution of Glenmore & Elata into the thriving community it is today. Alongside them, families and individuals from diverse backgrounds contribute to the rich fabric of our collective home, each thread an essential part of the whole.
Who Is the Market?
When faced with sudden and steep rent increases, a question that often arises is: "Who is the market?" Avenue Living, owning over 15,000 residential properties across Canada, attributes these hikes to market demands. But this explanation overlooks a fundamental truth—the market is not an abstract force; it is made up of people. It is made up of families and individuals who call these properties home. It is communities like ours, where lives are built, memories are cherished, and the future is envisioned together.
The Human Side of the Market
The real market is the single parent working two jobs to provide for their children, the senior citizens on fixed incomes who have spent decades in our community, and the young couples saving for their future. These are the faces of the market. They are not investors looking at charts and numbers, but real people for whom these apartments and houses are homes.
When rents are increased by 40% to 60%, it's not just a financial adjustment—it's a disruption of lives. It's a choice between rent and necessities like food, medication, and education. It's the stress of not knowing if you'll have a home next month or next year. It's the fear of displacement from a community that one has known for years, even decades.
Beyond Numbers: Stories of Our Community
Behind every percentage increase, there's a story. There's the story of a family having to choose between paying rent and buying school supplies. There's the senior who has to cut back on meals to afford the new rent. These stories are the true indicators of the market's health and the real consequences of treating homes as mere commodities.
We urge Avenue Living and those who wield influence in the housing market to consider the human side of their decisions. We invite our community members, local officials, and all Canadians to reflect on what kind of market we want to cultivate. Is it one that prioritizes profit over people, or one that values every member's right to a stable, affordable home?
The market is us. It's our lives, our struggles, and our dreams. And it's time our voices are heard and our needs are prioritized. Together, we can advocate for a market that recognizes the dignity and worth of every individual and family. Join us in our fight for fairness, for our community, for our homes.
KAYE - SENIOR - SINGLE FIXED INCOME
JOHN - SENIOR - SINGLE FIXED INCOME
CATHY - SENIOR - SINGLE FIXED INCOME GIG WORK TO SUPPLEMENT CPP
PAULINE - SENIOR - SINGLE FIXED INCOME
KATIE - SINGLE INCOME HOUSEHOLD
TINA & JOSE - SENIORS - FIXED INCOME
DISABLED - BACK TO WORK
LING - SINGLE INCOME HOUSEHOLD
CAMILLE & JAY - SENIORS - FIXED INCOME
AMI - WIDOW - SINGLE PARENT
LAURA - SINGLE INCOME HOUSEHOLD
KIM, ARI & JO - SENIORS
THREE SINGLE INCOME HOUSEHOLDS
DARYNA - SINGLE INCOME HOUSEHOLD
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We are a diverse group united by a common struggle. We represent a cross-section of the Canadian workforce, encompassing seniors, single mothers, people with disabilities, families with children, and pets. Together, we are experiencing financial hardship due to the actions of Avenue Living, a billionaire company.
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